nicholas roy phd thesis dissertation problem statement outline illinois institute of art admissions essay dissertation autobiographie enfance how to write custom modules in drupal 7

The Secrets of Successful Referral Marketing

Jul 26

Referral marketing expert  Tim Green shares the secrets of generating lots of high quality referrals! Tim knows what it takes to generate streams of high quality referrals, and more importantly, what doesn’t work. Listen to his interview with Referral Institute colleague and co-author Huw Lewis and learn some of the secrets of successful referral marketing!

  • 98% of people say they want more referrals, but 97% don’t know how to do it.
  • Why doing a great job doesn’t guarantee you’ll get recommended.
  • The difference between a referral source and a referral partner.
  • The need to be pro-active in for successful referral marketing.
  • You need more than good customer service to guarantee customer referrals.
  • The difference between networking in the UK and the US.
  • Why business networking organisations don’t always deliver the referrals you want
  • Why you don’t need to join a networking organisation to go networking!
  • Great networkers are neither born nor made.
  • The networking ‘disconnect‘ – 85% of people do not enjoy networking.
  • The three most common business networking goals, why none will produce business.
  • The networking dilemma – everybody is selling but nobody is buying.
  • Talking doesn’t guarantee profitable networking.
  • The power of a step by step system to be a great networker and win referrals.
  • Why you need to be a great networker to build a corporate career.
  • Huw’s big mistake in leaving corporate life to build his network as an entrepreneur.
  • You should never be afraid to ask for help or you’re in a lonely place.
  • The power of working your network to achieve business success.
  • Outstanding training = outstanding life. Simple but effective business wisdom!
  • Your network is there for more than just business.
  • The economy is making people more desperate with their business networking.
  • Making it all about ‘you you you’ will only give you minimal networking results.
  • How to funnel conversations to identify potential clients or referral partners.
  • How technology affectsnetworking, and not always for the good!
  • Why Twitter, Facebook and LinkedIn are useless without a strategy to work them.
  • The drawback of social media – it should be all about relationships, not followers.
  • If you’re not receiving the referrals you want, it’s your entire fault!
  • The power of VCPVisibility, Credibility and Profitability.
  • WhY bank ATMs didn’t mean the end of bank tellers – people still need relationships.
  • Why technology and social media can make you even more disconnected.
  • Technology doesn’t speed up relationship building – it still takes time.
  • Desperation isn’t referrable – you can’t instantly expect people to buy and refer you.
  • The biggest mistake people make in referral marketing.
  • Can you answer this? How can people bring you up in a conversation?
  • What should people look and listen for in creating referrals for you?
  • Rob’s disastrous networking track record – how NOT to do it!
  • What you can’t measure, you can’t control – tracking networking ROI.
  • True referral marketing – plan what you’re doing, with whom, measure outcomes and follow up.
  • Why a 400 page book on achieving success is actually unsuccessful!
  • How do you motivate people to give you referrals?
  • The six things you need in an ideal referral partner.
  • Look for people who have the same target market as you but are not a competitor.
  • The four things that every training system must have.
  • The role of accountability in networking effectively and winning referrals.
  • Referrals are not a solo sport – they take time and relationships!

Tim Green is a mine of referral marketing information, and one of the world’s leading authorities on the subject. Get around this guy and learn how to generate abundant referrals for your business.

About the Author